Etika

Etika

The principles that guide an individual’s or organization’s conduct in its relations with others, and the values it wishes to communicate.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

etika

Health care; General

The principles and values that guide the actions of an individual or population when faced with questions of right and wrong.

protestantska etika

Sociology; General sociology

Max Weber's term for the disciplined work ethic, this-worldly concerns, and rational orientation to life emphasized by John Calvin and his followers.

protestantska radna etika

Sociology; General sociology

Termina Maxa Weberasa koji opisuje ideal teškog rada, samoodricanja i visoko moralnog života koji je bio osnova za razvoj kapitalizma.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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