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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Lojalnos brendu

Advertising; Marketing communications

A measurement of the extent to which consumers are committed to a particular brand.

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Marina Pjevalica

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Industry/Domain: Games Category: Computer games

World of Warcraft, WOW

World of Warcraft, or WoW, is a large multiplayer online role-playing game by Blizzard Entertainment. It is the fourth episode in the fantasy Warcraft ...