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Temeljne vrijednosti

The central values associated with a product or service.

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vrijednosti
Sociology; General sociology

Collective conceptions of what is considered good, desirable, and proper-or bad, undesirable, and improper-in a culture.

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Education; Teaching

Fundament beliefs and principles about what is important to a person, professional, or discipline.

estetske vrijednosti
Performing arts; Theatre

Lighting, costumes, sets or other elements that make-up the production's sense of beauty and style.

višak vrijednosti
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Ovo bio Marksov termin za profit u kapitalističkom sistemu.

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Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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