- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
Industry:Advertising
Packaging which offers the purchaser additional volume at no extra cost.
Industry:Advertising
A simple model of the communications process relating level of expenditure to sales effect.
Industry:Advertising
Marketing communications activities which are not subject to commission being paid to the advertising agency.
Industry:Advertising
The physical or emotional qualities which a product or service possesses .
Industry:Advertising
A model of personal selling subsequently used to explain the process of advertising.
Industry:Advertising
