barazi markash

barazi markash

The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

barazi

Political systems; General

A legal principle of fair dealing, which may provide preventive measures and legal remedies that are unavailable under ancient principles of common law.

barazi

Banking; Investment banking

Exchange rate between two currencies. Dollar parity, for instance, is the price of a currency expressed in dollars. See also gold parity, purchasing power parity, parity price.

barazi

Education; SAT vocabulary

Equality, as of condition or rank.

barazi

Education; SAT vocabulary

Fairness or impartiality.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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Industry/Domain: Communication Category: Written communication

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