Direktni marketing

Direktni marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

marketing

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

Direktni odgovor

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Direct mail that asks the consumer for some feedback. This includes coupons, reply cards, a phone number, web address, etc.

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Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.