Baza podataka

Baza podataka

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Baza podataka rizika

Business services; Project management

A repository that provides for collection, maintenance, and analysis of data gathered and used in the risk management processes.

Eksterna baza podataka

Advertising; Marketing communications

Computer-based records compiled from external sources which can be used for the purposes of direct marketing.

Interna baza podataka

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

baza

Natural environment; Water

An alkaline substance that has a pH that exceeds 7,5.

baza

Biology; General

A substance that lowers the hydrogen ion concentration in a solution.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.