životni ciklus proizvoda

životni ciklus proizvoda

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Sales
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Related terms

Životni ciklus proizvoda

Business services; Project management

A collection of generally sequential, non-overlapping product phases whose names and numbers are determined by the manufacturing and control needs of the organization. The last ...

Životni ciklus proizvoda

Business services; Marketing

A cycle that all products follow from introduction, growth, maturity and decline. It is possible however, for a product to be reborn and delay decline if a new use is discovered.

Životni ciklus proizvoda

Advertising; Marketing communications

A management technique in which a product is depicted as passing through a series of progressive stages.

životni ciklus

Biology; General biology

the course of developmental changes through which an organism passes from its inception as a fertilized zygote to the mature state in which another zygote may be produced

Životni siklus internacionalnog proizvoda

Business services; Marketing

A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.

takmičenje, natjecanje

Professional careers; Sales

A competition based on skill, in which prizes are offered.

proizvođački brend

Professional careers; Sales

A brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a national brand.

lični razgovor

Professional careers; Sales

A face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.

promotivna kampanja

Professional careers; Sales

A coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.

plan poslovanja

Professional careers; Sales

A blueprint for growing a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans.

šta ako... metod

Professional careers; Sales

A closing technique in which the salesperson attempts to isolate the last remaining objection or obstacle to the sale and closes it contingent upon being able to remove the ...