Medija miks

Medija miks

The combination of media types used together to meet the objectives of a media plan.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

Planiranje medija

Business services; Marketing

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

Advertising; Marketing communications

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

Advertising; Marketing communications

The process of determining the means by which an advertising message will be communicated to a defined audience.

Raspored medija

Advertising; Marketing communications

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Marketing miks

Business services; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Udio

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...