6 TermsHome > Terms > English, UK (UE) > Direct response
Direct response
Direct mail that asks the consumer for some feedback. This includes coupons, reply cards, a phone number, web address, etc.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Print advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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