позиционирање

позиционирање

Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

Бренд позиционирање

Communication; Corporate communications

Бренд позиционирање је начин на који компанија одлучи да представи свој бренд својој циљној групи, обично описивањем атрибутима, вредностима, и апеловањем на потрошаче ...

фиксно позиционирање

Computer; Operating systems

Placement of an element relative to either the element's parent or, if there isn't one, the body. Values for the element's Left and Top properties are relative to the upper-left ...

тржишно позиционирање

Professional careers; Sales

Величина или вредност у доларима укупног тржишта уколико сви они који исказују ниво интересовања за производ, а могу себи да приуште куповину,га ...

импулсивна куповина

Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција

Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

интерне базе података

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

учење

Advertising; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота

Advertising; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта

Advertising; Marketing communications

The gathering and assessment of data and other information.

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Industry/Domain: Pet products Category: Collars & leashes

Povodac

Поводац (поводник или ланац) је врста конопца (или неког другог материјала) који је повезан за врат или главу животиње како би је држао под контролом.