- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.
Industry:Advertising
The process of getting closer to the customer by means of customer service and quality delivery.
Industry:Advertising
Sales promotion technique which offers a price reduction to the consumer as an incentive to purchase.
Industry:Advertising
Those groups within society with which the consumer identifies and to which he or she would wish to belong.
Industry:Advertising
A sales promotion technique whereby a purchaser is given back part of the purchase price. Most commonly, this is associated with retailers achieving a previously agreed sales target.
Industry:Advertising
A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total viewing potential.
Industry:Advertising
Decisions based on the qualitative assessment of the performance of a product or service which relate to specific features, attributes and benefits.
Industry:Advertising
The calculation of the number of individuals who read a single copy of a media title.
Industry:Advertising
