- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The selection of specific market segments at which to aim marketing or marketing communications.
Industry:Advertising
The identification of a group of potential consumers who have specific characteristics in common.
Industry:Advertising
Used in the analysis of a company or brand’s competitive position.
Industry:Advertising
tactics, are specific actions, practices or strategy applied in general.
Industry:Advertising
The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.
Industry:Advertising
