- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Those individuals who participate in the purchasing decision process, usually in the context of company purchases.
Industry:Advertising
A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.
Industry:Advertising
The identification of the specific goals which advertising is designed to fulfil.
Industry:Advertising
The establishment of procedures for anticipating and dealing with communications problems.
Industry:Advertising
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
Industry:Advertising
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
Industry:Advertising
The process of maintaining and refining accurate customer information.
Industry:Advertising
The determination and definition of the long-term goals of an organization.
Industry:Advertising
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
Industry:Advertising
